Lotta Body is declaring November #MyStyleMatters month and plans up to $9,000 prize giveaway for consumers.
“My Style Matters” is a month-long digital party created to celebrate the unique style and beauty of textured
hair and highlight the brand’s newest collection of styling products.
Each day in November, Lottabody will select a well-known or inspiring woman who is making
major strides in beauty or business to be the “My Style Matters” ambassador of the day and share
her “My Style Matters” moment in a 15 second video on Instagram.
Natural hair vloggers
Monica Stevens (@MoKnowsHair), Taren Guy (@TarenGuy) and Dear White People actress
Ashley Blaine Featherson (@AshleyBlaine) helped kick off the celebration.
In addition to the ambassador videos, Lottabody is also asking consumers to share their own “My
Style Matters” moment by uploading a photo or video and completing the sentence “Dear
Lottabody, my style matters because…” for a chance to win the full Lottabody Style Collection,
a $50 or $100 American Express gift card or a Louis Vuitton bag (valued up to $3,000). Entries
must use the #MyStyleMatters hashtag to be counted and only video entries are eligible to win
the Louis Vuitton bag.
“We’ve been so inspired by the styles women with all textures of hair are creating and we
wanted to celebrate the results they’ve achieved with Lottabody’s new styling products,” said
Jolorie Williams Vice President of Multicultural Marketing at Revlon Pro. And what better way
to do that then to bring the party to them online where they spend a majority of their time.”
The last day for consumers to upload their “My Style Matters” moment is December 5, 2014.
Winners will be selected and announced beginning December 8 – December 12, 2014.
AVAILABILITY: The Lottabody Style Collection is now available at Walmart, Family Dollar, Dollar
General, Fred’s Super Dollar stores, and in beauty and barber supply stores nationwide. Consumers can
also purchase the full bundle at curlBox.com (limited quantities available).
A styling favorite for years, Lottabody provides hair care and styling product solutions at an affordable price for
both consumers and professionals. In 2014, Lottabody introduced a new range of styling products with Coconut and
Shea oils designed to give women the freedom and flexibility to create beautiful, long-lasting looks for both relaxed
and natural hair. The new collection includes STYLE ME Texturizing Setting Lotion, WRAP ME Foaming Mousse,
CONTROL ME Edge Gel, SHAPE ME Custard Gelée and MOISTURIZE ME Curl & Style Milk. The professional
line includes the original concentrated Setting Lotion which is perfect for wet setting, blow styling or waving natural
or relaxed hair. For more information on Lottabody’s full range of products, visit Lottabody.com. You can also join
the Lottabody conversation on Instagram, Twitter and Facebook @LoveLottabody.