With so many natural hair brands popping up all over the place it can be really difficult figuring out which one is worth your money, and which is just not. There are four things I look at specifically when choosing a natural hair brand to add into my hair regimen.  I’ll share my thoughts on picking a great brand for my natural hair and feel free to share your thoughts in the comment box below!

What To Look For When Choosing A Natural Hair Brand

1. Ingredients: Duh! This had to of course be the first step! When I am looking for a new brand or even checking up on a brand I’m already familiar with (brands change formulas/ingredients all of the time) I have to check the label. Why? Because the ingredients can make or break a hair care line for me. I try to stay away from harsh chemicals or preservatives, as well as products that have way too much protein. My hair is protein sensitive and I am currently recovering from protein overload so moisture rich products with shea butters, olive oil, honey…etc are my best friend. As a general rule of thumb I like to be able to pronounce all ingredients and recognize what they are. I’m currently falling in love with Lawrence Ray Concepts products, most particularly their “Shake & Go” Detangling Leave In Conditioner.

LRC-NATURAL-GO-2TIngredients: Aloe Vera Leaf Juice, Jojoba Oil, Silk Protein, Sunflower Seed Extract, Keratin Amino Acids, Vitamin B5, Vitamin E, Coconut/Palm Oil Fatty Acids

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Jojoba Oil, Coconut/Palm Oil Fatty Acids

2. The Whole Package: If I find a brand and they pass the ingredient check list requirement, I move on to whether or not they have everything I’m looking for. I like for a brand to be able to walk me through my entire wash day regimen. It just makes the process that much easier to handle. Wash days can be stressful enough without figuring out where to get a conditioner, a leave in , a shampoo…etc. So if a brand has the basic necessities: shampoo, rinse out conditioner, deep conditioner, leave in conditioner, and styler I’m usually pretty pleased. If they have a specific/particular oil as well for the sealing/pre-poo process then I’m usually pretty impressed. Because natural hair brands have sprung up so quickly, not all brands have taken the time to create effective formulas for different aspects of a naturalistas wash day. Most focus in the cleansing or conditioning department, but one can not flourish without the other.

3. Availability: Whenever brands are only found online… I get really sad and sometimes annoyed. Granted I am aware that it can be extremely difficult to get into the aisles of big box stores (can you tell I’ve been watching Sharktank), being available in stores that are near me are a big plus. Especially if they have met the first two requirements on my checklist. When brands are available in Sally Beauty, Target, Amazon, Ulta…etc I usually tend to be more interested. If a brand is truly amazing though I do bite the bullet, pay the shipping and order online in advance when my stock runs low. The best way around that… is to order when there is a big sale!! (*coughs* Cyber Monday deals are BAE)

[Tweet “When I am looking for a new brand I have to check the label. Ingredients are the basis of my natural hair care choices”]

4. Product Reviews: My last step when choosing a natural hair brand to add into my hair care regimen are the product reviews. If I type the product into Google and not much pops up I do tend to worry a bit. I know that everyone starts out new at some point but I do extensive research on all social media platforms and should be able to find some type of hear say. If the product reviews are all negative or all positive that gives me pause. It doesn’t necessarily sway my choice because different things work differently, depending on your hair needs/hair type. I just become weary when it seems that everyone hates it, or people have been paid to say they love it. I like authentic honest reviews, so I don’t mind if a brand has mixxy reviews online.

Overall a natural hair brand really wins me over if it works well with my hair. I’m all for subscription boxes, and sample size products (especially now with my short tapered cut) that allow me to try out a product before fully investing into it. Right now I’m loving on some natural organic hair care brands, and Lawrence Ray Concepts has really been impressive. If you want to give them a try you can use code: TNT15 for a discount ! Let me know your thoughts!

What qualities or aspects do you find most important in a natural hair brand? Share your thoughts and responses in the comments below! And if you found this info helpful don’t forget to share!!